Is Microsoft about to throw its most popular operating system under the bus in a bid to get people to switch to Windows 10?
It appears that may be the case as Microsoft is warning that Windows 7 has serious problems and that users are using the OS at their own risk and peril.
Windows 7 is currently running on 55% of all computers on the planet. But according to Microsoft, the operating system is bad and potentially dangerous.
In a recent statement to Windows Weekly, Microsoft’s Marketing Chief Chris Capossela explained that users who choose Windows 7 do so “at your own risk, at your own peril”.
Those are strong words to describe using the world’s most popular operating system. But Capossela did back up his claim by saying:
“We do worry when people are running an operating system that’s 10 years old that the next printer they buy isn’t going to work well, or they buy a new game, they buy Fallout 4, a very popular game, and it doesn’t work on a bunch of older machines. And so, as we are pushing our ISV [Independent Software Vendor] and hardware partners to build great new stuff that takes advantage of Windows 10 that obviously makes the old stuff really bad and not to mention viruses and security problems.”
Capossela followed that up by stating that Microsoft’s goal is to end the fragmentation of the Windows install base and move users to a safe space.
But does Chris actually care about the users and does he genuinely believe Windows 7 is as dangerous as Syria? Or is he just walking the company line to get users to upgrade?
Capossela’s security concerns about Windows 7 appear to be totally unfounded.
In fact, Windows 7 is as safe as Windows 10. Why? Because the two operating systems both have the same hardware and software support. Microsoft plans to continue supporting Windows 7 until 2020.
Some people argue that Windows 7 is actually safer than Windows 10 because it has a greater market share, which means developers spend a greater amount of time and effort upgrading platforms to work with Windows 10.
But what about fragmentation? Microsoft has stated that it wants 1 billion devices running Windows 10 within 2 to 3 years of release.
That ambitious target isn’t likely to be reached unless Microsoft convinces all of its Windows 7 users to upgrade. And therein lies the true nature of Capossela’s claims. In a revealing statement, he said:
“We think every machine that is capable of running Windows 10 we should be doing everything we possibly can to get people to move to Windows 10…We are going to try to find that right balance, but we just know there’s a lot of people out there who constantly kick the can down the street without a little bit more of a, frankly, a push.”
Clearly, Microsoft is cranking up the pressure on Windows 7 and Windows 8 users to upgrade. Microsoft is giving these users “a push”.
There are good ways to push users – like by offering cheap hardware deals. And there are bad ways – like scaring Windows 7 users into thinking they’re not using a safe operating system:
“We don’t want to anger anybody, but we do feel a responsibility to get people to a much better place, and Windows 10 is a much better place than Windows 7. We will always give you a way out, but we’re trying to find the right threat balance” Capossela said in a revealing statement.
In other words, Microsoft wants to find the right “threat balance” between making fake threats and convincing users to upgrade.
That means we’ll probably see more scare tactic articles about Windows 7 and 8 in the near future. Ultimately, until 2020, Windows 7 is unlikely to be any more or less safe than Windows 10.