Steve Ballmer is leaving behind quite the legacy at Microsoft. Whether it’s a good or bad legacy remains to be seen, but one of Ballmer’s most important campaigns may be his new One Microsoft policy, which aims to unite all of Microsoft’s products, programs, and tools towards a single goal.
I don’t know about you, but that sounds like some corny marketing talk. So I dived a little further into Ballmer’s new ambitions for One Microsoft. Here’s how it works, and more importantly, how it’s going to affect Windows users like you:
-Ballmer wants the realignment to make Microsoft function in a “more unified, cohesive manner so that it can be more agile responding to marketing opportunities and innovating.” Again, that sounds like more marketing talk.
-One Microsoft will consist of three layers of plan implementation. Although the details of each layer were not revealed, Ballmer did say that the first layer had already been completed. PCWorld.com suggests that the first layer involved drafting and announcing the plan, which sounds like the easiest part of the plan.
-The One Microsoft plan involved Microsoft dissolving its five different business units and turning them into four engineering groups organized by functions (operating systems, applications, cloud computing, and devices) as well as several centralized groups for marketing, business development, strategy and other business-related tasks.
The overall goal of all of this restructuring is to create a single Microsoft focused on a “single-core strategy” that “will drive us to set shared goals for everything we do.” “We will see our product line holistically, not as a set of islands.”
That sounds great, Mr. Ballmer. If the plan comes to fruition, then it could be an important part of Ballmer’s legacy at Microsoft. If it doesn’t, then Ballmer will be well into his retirement years and will hopefully have sold his shares in the company, so who really cares?